Traditional Craft Preservation
This product supports the preservation of heritage crafts which often embody culture and intergenerational knowledge. These products enable artisans to create sustainable livelihoods using these skills.
The company that makes this product is transparent in its business practices and reports annually on how it’s furthering its values and achieving its impact goals.
This product is made by a female owned and operated business. Supporting female businesses has trickle-down benefits for the entire community which includes education, employment, and economic opportunities.
Sera Helsinki combines her roots which lie in Scandinavian design with Ethiopian craftsmanship heritage and empowerment of people. All Sera Helsinki rugs are 100% natural made from pure sheep wool utilising Ethiopian craftsmanship traditions. Sera Helsinki believe that a truly transparent design and production chain drives change for a more inclusive and accessible society.
Each rug is hand crafted and exquisite. The thread of the carpet is not chemically processed (dyed or bleached) and for this reason the colour of the carpet is natural.