Souq is a luminous floral perfume, mixing sacred oils to a form a heady and intoxicating scent. Notes of rose, jasmine, musk and sandalwood have long been revered for their grounding, cooling and calming properties. A Tridoshic blend, Souq is formulated in a base of organic jojoba and traditional Ayurvedic herbs.
Inspired by the study of the revered Vedic scripts, Ayu was born from a belief that intention imbues the soul of a scent. Sourced globally and hand blended locally, Ayu's scented oils are made and measured with the ancient art of perfume, combined with the knowledge of balancing the mind, body and spirit. Each scented oil is formulated from organic jojoba and traditional Ayurvedic herbs, and imbued with a rich and heady scent.
Jojoba Oil, Simmondsia Chinensis – A luxurious carrier oil that deeply moisturizes the skin and helps to retain a scent naturally over time.
Wheatgerm Oil, Triticum Vulgare — A natural fixative that is rich in natural vitamins A, B and D.
Ashwagandha, Withania Somnifera – A revered Ayurvedic herb with restorative qualities, encouraging clarity and overall wellness.
Amla, Phyllanthus Emblic – A balancing and fortifying Ayurvedic herb that also has powerful rejuvenating
Sandalwood, Santalum Spicatum – The owner of grounding and cooling properties, Sandalwood is a precious and revered ancient oil.
Store Pick Up: Free Shipping: Free Local Delivery: Free (Tuesday or Thursday delivery)
All online items are available for free pick up from our Rosebery showroom. This service is available Tuesday-Saturday from 10am-4pm. All orders must be collected from the side entrance on Dunning Avenue. Same day pick up is available if you order before 1pm. Please allow a three-hour window from when you place your order to when you arrive to collect. NZ: $25 INT: $60